I wrote an email to our beta testers a few days into our beta release explaining our vision for how to use Slope. I’ve decided to expand on the topic of how Slope fits into the market and share it more broadly.
We are often asked how this is different from other fitness or health apps out there. Quite simply, we are not making a different/better tracker. We are fundamentally changing the way we think about exercise, health, and wellness to create societal change.
Fitness tackers provide detail (distance, heart rate, calories, etc) for a moment in time: your workout. This data is incredibly helpful for managing performance, but 75% of the population completes 3 or less workouts/week. And less than 1/3 of people use a tracker at least 3 times/week. This means that most of the population needs something different from what is currently available.
Health apps have immense promise, but they still in the early development phase. As a result, they tend to overload users with details as if they were training for a scene in Grey’s Anatomy or are MBA data science class. This technical overload intimidates users, limiting their effectiveness. They will have to create a different UI/UX to gain traction.
Most importantly, these apps don’t focus on changing the psychology of users. This restricts their user bases to people already predisposed to use them. That’s not a bad thing, per se. A passionate minority can take you a long way. However, it does not create the kind of large-scale change that we need as society.
Our mission at Slope is to get as many people active as possible. We want to reverse the trend of inactivity and all the problems that it creates. This focuses our attention to the long-term. We care about your workout stats to the degree that they help you achieve your lifestyle goals. Apps and devices are helpful in tracking information that we can interpret for users.
The key to long-term change is creating the right mindset and incentive system. The right mindset means you clearly understand your goals and that you have a plan to achieve these goals. This is where the Why, What, and How become important. The incentive system stems from these goals- a successful incentive system must be an extension of your goals.
Our ideal scenario is to help someone create the behaviour change they need to improve their health and wellness for the long-term. This could be helping someone increase his/her total activity levels or helping him/her be more consistently active. It can also be the counterfactual- if we help someone avoid becoming less active, then that is also success.
We want to help you complete 150-300 minutes/week of moderate activity for as long as possible (forever). There are no quick fixes or magic bullet options here. However, we promise to be with you for the journey.
This means that we must build a platform that supports users through multiple steps in their journey. From the person who is inactive to the person completing 2-3 workouts per week, and all the iterations in between. Success means that we are creating societal change and reversing damaging trends in health and wellness. It means that xxxx number of people are happier and healthier as a result.